The Risk Management Safety Net:
VI. Market Penetration for Fruits/Nuts and Vegetables

Market penetration for fruit and nut crops held steady at a strong 73 percent in 2011 the same as 2000 despite large increases in prices for sweet cherries, grapes, strawberries, almonds, and blueberries, and increasing sharply from 1990’s 17 percent. Buy-up percentages nearly doubled from 2000 to 2011 with 54 percent of insured fruit and nut acres utilizing buy-up insurance compared with 36 percent in 2000.

Vegetable market penetration nationwide was 32 percent in 2011, up from 29 percent in 2000 and also up from 16 percent in 1990. The buy-up percentage for vegetable crops was 79 percent in 2011, up from 64 percent in 2000.

Fruit and nut and vegetable crop market penetration and buy-up levels are shown in the following charts:

Contact Information

For more information, contact RMA Public Affairs.